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Night Lights Denver is a permanent way for The Denver Theatre District to support innovative artists with an experimental platform while attracting people downtown to experience a free, unique experience.
The Denver Theatre District (DTD) enlivens a 16-block area of downtown Denver through interactive, immersive and experimental art and culture events and experiences. It provides creatives with a downtown platform and financial support for sharing their work. The DTD is a private non-profit funded through a revenue share collected from advertising on static and LED screens located throughout the District. The Denver Theatre District invests its outdoor media revenues in cultural and art-based experiences, most of which are free to the public. This model is the first of its kind, setting an example for cities nationwide in how to leverage private revenue streams to fund public art and activity.